{"id":8697,"date":"2025-06-17T11:19:41","date_gmt":"2025-06-17T10:19:41","guid":{"rendered":"https:\/\/www.accsysplc.com\/?p=8697"},"modified":"2025-06-24T09:34:34","modified_gmt":"2025-06-24T08:34:34","slug":"evolution-of-the-accoya-brand-to-support-continued-growth","status":"publish","type":"post","link":"https:\/\/www.accsysplc.com\/nl\/evolution-of-the-accoya-brand-to-support-continued-growth\/","title":{"rendered":"Evolution of the Accoya brand to support continued growth."},"content":{"rendered":"\n<p>Accsys today unveils an inspiring new visual identity for Accoya, the global leader for high performance wood, marking a significant milestone in the brand\u2019s evolution. As the brand continues to expand globally, with recently established local production in the USA and year on year sales growth of 13%, this new look reflects Accoya\u2019s premium positioning, sustainable ethos, and leadership in the timber industry.<\/p>\n\n\n\n<p>The brand refresh marks an exciting and inspiring new chapter in Accoya\u2019s journey of innovation and global growth. Featuring a fresh colour palette, the new identity powerfully captures the premium, unmatched performance, and renowned sustainability that define Accoya wood. It proudly reflects the brand\u2019s core values and the outstanding standards that customers and partners around the world know and trust.<\/p>\n\n\n\n<p>At the heart of the rebrand is a commitment to partner success. The revitalised toolkit is designed with greater flexibility, empowering Accoya\u2019s customers and partners to elevate their own brand storytelling and showcase their Accoya products with greater impact and confidence.<s><\/s><\/p>\n\n\n\n<p>Jim Flickinger, Group Marketing Director, commented: \u201cOur new identity reflects who we are today &#8211; an industry benchmark for sustainable, high-performance wood. It\u2019s designed to resonate with our global audience, empower our partners and enhance the brand experience across all digital and physical touchpoints. We\u2019re excited to share it with our customers and partners and we\u2019re confident it will inspire them as much as it inspires us.\u201d<\/p>\n\n\n\n<p>Accoya will be contacting all of its customers and partners to share the new brand toolkit.<\/p>\n\n\n\n<p>Accoya remains dedicated to pushing the boundaries of what wood can do and this brand refresh sets up Accoya for continued growth and success.<\/p>\n\n\n\n<p>&nbsp;See the video below showcasing the new branding:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Accoya - Brand refresh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xZ0__oFcimE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Accsys today unveils an inspiring new visual identity for Accoya, the global leader for high performance wood, marking a significant milestone in the brand\u2019s evolution. As the brand continues to expand globally, with recently established local production in the USA and year on year sales growth of 13%, this new look reflects Accoya\u2019s premium positioning, sustainable ethos, and leadership in the timber industry.<\/p>\n","protected":false},"author":28,"featured_media":8695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolution of the Accoya brand to support continued growth. - Accsys Technologies PLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accsysplc.com\/accoya-unveils-new-visual-identity-marking-a-new-era-for-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution of the Accoya brand to support continued growth. - Accsys Technologies PLC\" \/>\n<meta property=\"og:description\" content=\"Accsys today unveils an inspiring new visual identity for Accoya, the global leader for high performance wood, marking a significant milestone in the brand\u2019s evolution. 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