Growing share in a growing global market
Our products offer the world a choice to build more sustainably, without compromising on quality.
They open new opportunities in design, specification, building and manufacturing with their unique characteristics – the best properties of natural wood, enhanced by our acetylation process into a high performance, sustainable building material.
€1,054bn
Expected size of the global woods product market in 2028, representing a CAGR of 7% from today. (Source: The Business Research Company).
63,864m3
Total global Accoya sales volumes in FY25.
10.5Mm3
Our estimated current addressable market in the US (8.6M m3) and Europe (1.9Mm3), based on Principia and Poyry market research and Accsys’ own insight
Driving market penetration through disruption
Accsys products challenge traditional materials and that’s intentional. We focus on high-potential regions and applications that support sustainable growth.
Accsys products are designed to disrupt conventional materials, intentionally. We focus on high-impact regions and applications that support sustainable growth.
Our products outperform competing materials most strongly when used in an outside environment. They compete with the high value end of the outdoor wood market.
Accoya® is trusted by architects, manufacturers, and specifiers for its exceptional performance in joinery, cladding, and decking. Its class-leading durability and certified sustainability credentials make it a compelling alternative to unsustainable materials. Our acetylation process transforms fast-growing softwood into a high-performance material that resists swelling, shrinking, and decay, eliminating the traditional drawbacks of wood while enhancing its strengths.
With Accoya, there’s no need to compromise between performance and sustainability. It offers a clear advantage over tropical hardwoods, synthetics, plastics, and mined metals. delivering long-term value with a lighter environmental footprint.
Tricoya® panels are produced by our partners using Accoya wood chips from Arnhem, replacing traditional panel products and enabling new applications where wood panels were previously unsuitable. Tricoya panels’ enhanced performance and suitability for use in ‘wet’ environments not only improves their appeal compared to traditional panel products, but also opens completely new use scenarios and design possibilities.
Both products offer not just ultra-high quality and performance but also market-leading warranties and service life, along with the sustainable benefits and credentials that make them so attractive in this increasingly environmentally-responsible world.
Route to market
Accoya is distributed through a global network of trusted timber partners, many of whom have worked with us for years. This network of timber distributors in turn supplies a variety of industries, principally for joinery (windows and doors), decking and cladding. Through training and close collaboration, we build strong relationships that turn distributors and manufacturers into brand advocates. We are seeking to significantly increase the awareness of the benefits of Accoya with end users and property owners. The integration of our Approved Manufacturer Programme with location- and application-based ‘Where to Buy’ listings on the website has resulted in significantly increased throughput of demand to vendors of Accoya products: benefitting our brand, our customers, and end-consumers.
By developing our multi-channel marketing strategy, coupled with continued close support with our distributors and manufacturers, we will ensure that we continue to build on our strong market position. By engaging the wider industry, we’re successfully reshaping material choices and establishing our products as high-performance, sustainable alternatives.
Demand drivers
Performance
Our products outperform across all climates — delivering durability, stability, and a low total cost of ownership. Our warranty of up to 50 years is unrivalled in the industry.
This competitive edge enables us to win against both traditional wood and non-wood alternatives. As a result, we can grow faster than the market by taking share and deepening penetration.
Global construction and redevelopment
Rising GDP per capita, economic development and higher standards of living are fuelling construction, the principal driver of wood consumption, across the world. Our products are used in new constructions and in the refurbishment, redevelopment and remodelling of commercial and residential buildings
and projects.
This demand is underpinned by rising expectations around building design, performance, and sustainability, alongside regulatory shifts focused on safety, energy efficiency and carbon footprint.
Sustainable living and consumer choices
The built environment is responsible for almost 40% of global carbon emissions. Renewable and low carbon materials are essential to achieving net zero carbon targets, with increased regulation accelerating adoption.
Consumers continue to shift towards products that have a lower environmental impact, choosing timber products over man-made alternatives.
Socio-economic changes are driving a cultural shift in expectations for residences and commercial buildings and there is an increasing demand for high performance and low maintenance wood products suitable for outdoor use.