Evolution of the Accoya brand to support continued growth.
Accsys today unveils an inspiring new visual identity for Accoya, the global leader for high performance wood, marking a significant milestone in the brand’s evolution. As the brand continues to expand globally, with recently established local production in the USA and year on year sales growth of 13%, this new look reflects Accoya’s premium positioning, sustainable ethos, and leadership in the timber industry.
The brand refresh marks an exciting and inspiring new chapter in Accoya’s journey of innovation and global growth. Featuring a fresh colour palette, the new identity powerfully captures the premium, unmatched performance, and renowned sustainability that define Accoya wood. It proudly reflects the brand’s core values and the outstanding standards that customers and partners around the world know and trust.
At the heart of the rebrand is a commitment to partner success. The revitalised toolkit is designed with greater flexibility, empowering Accoya’s customers and partners to elevate their own brand storytelling and showcase their Accoya products with greater impact and confidence.
Jim Flickinger, Group Marketing Director, commented: “Our new identity reflects who we are today – an industry benchmark for sustainable, high-performance wood. It’s designed to resonate with our global audience, empower our partners and enhance the brand experience across all digital and physical touchpoints. We’re excited to share it with our customers and partners and we’re confident it will inspire them as much as it inspires us.”
Accoya will be contacting all of its customers and partners to share the new brand toolkit.
Accoya remains dedicated to pushing the boundaries of what wood can do and this brand refresh sets up Accoya for continued growth and success.
See the video below showcasing the new branding: